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Commercially grounded.
Socially minded.
ABOUT US
Financial services marketing only works when it’s commercially guided.
This is the core principle behind Vyas & Partners Marketing - a consultancy built to help financial brands achieve real commercial outcomes.
We work with financial services firms to refine their narrative, strengthen their brand and optimise marketing performance. All with a clear commercial mandate, plus the speed, simplicity and cost of a lean team.
What’s more we donate 25% of our revenue to carefully selected charities through Percent for Good. This contribution comes directly from our own earnings - it does not affect the cost of any project or service we deliver to our clients.
BUILT FOR BUSINESSES LIKE YOURS
Asset Managers
Wealth
Managers
Financial Advisers
Fintechs
Socially minded businesses
OUR SERVICES
Proposition, Campaign & Project Management
We refine your proposition, sharpen your messaging and turn your strategy into campaigns that are practical to deliver and straightforward to measure. From coordinating agencies and internal teams to managing timelines, partners and processes, we keep delivery focused, efficient and moving forward.
Content Amplification
Great content only works if the right people see it. We help you extend the reach and value of the content you have already invested in, building greater visibility and consistency across your marketing. Through our LinkedIn audience of more than 23,000 followers, including professionals across financial services, we can quickly put your content in front of a relevant audience.
LinkedIn Audience & Profile Build
Our database build service gives you a steady flow of high‑quality, handpicked prospects, those your commercial teams actually want to speak to. We curate contacts with precision, selecting only profiles that match your brief and your commercial intent. In addition, we upgrade individual and company profiles, ensuring your presence on LinkedIn is sharper, more credible and more commercially aligned.
Content Creation & Advertising
We create advertising, thought leadership and client-facing materials that make complex ideas easier to understand and act on. From sales decks, factsheets and pitchbooks to social content and client communications, everything is designed to build trust, strengthen your narrative and support commercial conversations.
Coaching & Capability Building
We do not just deliver marketing; we help your teams become better at it. From developing content strategy and using LinkedIn effectively to communicating clearly and managing projects with structure, our coaching turns our expertise into lasting internal capability. You gain more confident teams, stronger marketing performance and less reliance on external support
Technology optimisation
We help you get more value from the marketing technology you already use. Our specialists work with platforms including Seismic, Marketo, Salesforce and Dynamics to connect data, streamline workflows and improve the insight available to marketing and sales teams. The result is better use of your systems, stronger analytics and more efficient delivery.
PR & Communications
We help your organisation communicate with clarity, build credibility and protect its reputation. From shaping stories and refining messages to preparing spokespeople, we strengthen how your brand is understood by clients, stakeholders and the wider market. Our relationships across the financial services press also help us identify the stories most likely to interest journalists.
WHY US?
30+
years of experience
Neville Vyas is an award-winning marketing specialist with a track record of driving profitable sales growth in asset management, professional services and FinTech.
He has deep sector knowledge and sharp commercial insights developed over 30+ years of experience at leading brands: Impax Asset Management, Allianz Global Investors, AXA Framlington, Fidelity Investments and PwC.
On the FinTech side, Neville has helped SharingAlpha grow into the world’s largest user-generated fund rating agency that was acquired by a U.S. firm backed by JPMorgan, Franklin Templeton, Broadridge, Morningstar, and Hamilton Lane.
Neville is an investor and marketing adviser to UK startups and is passionate about financial education, social mobility and diversity. He works with several related charities.
ADVISORY BOARD
The Advisory Board, together with supporting partners, comprises marketing experts in Private Equity, Transaction Banking, Corporate Banking, Digital Strategy, Event Management, Campaign Planning, Content Management, Automation, AI, Brand Amplification, Design, Marketing Analytics and more.
Lucy
Capon
Lucy has more than two decades of marketing experience across wealth and asset management, fintech, life companies and advice firms. Her work sits at the intersection of strategy and practical delivery, helping firms shape clearer marketing direction, build marketing foundations and the capability to deliver well. Lucy is the founder of marketing consultancy, Wellhouse.
Harriet
Pepper
Harriet is a Private Markets marketing specialist with Blackstone. Her career is marked by a proven track record in integrated marketing, from design and pitch books to digital advertising and campaign execution. As a highly experienced integrated marketing expert, Harriet combines her expertise in developing and executing comprehensive marketing strategies to drive growth and enhance brand visibility.
Jonathan
Prested
Jonathan is a Marketing Systems specialist with a particular expertise in Seismic. He has designed, built, and maintained Seismic LiveDocs for RBC Brewin Dolphin and Impax Asset Management. He has developed and implemented SQL-driven automations and leveraged APIs to streamline content workflows and accelerate delivery across multiple platforms, including Salesforce.
Natasha
Colwell-Lyons
Natasha is an events and marketing leader with wide-ranging experience across financial services. Currently leading global events strategy at Impax Asset Management, working across institutional and intermediary audiences delivering senior‑level engagement, flagship industry participation and integrated marketing initiatives.
Emmanuel Lawal
Emmanuel is the Co-Founder and CEO of intotheopen, which helps marketing and communications teams in financial services and fintech know which financial promotions will perform and stay compliant, before and after publication. His career spans strategy, stakeholder engagement and content across the public, media and technology sectors. At the London Legacy Development Corporation, he has supported multi-billion-pound regeneration programmes, including East Bank, and co-founded The Elevate Fund, the UK’s first youth-led social impact fund.
THE CHARITIES WE SUPPORT
25%
of our revenue is
donated to charities
At Vyas & Partners Marketing, charitable giving is built into how we do business.
We donate 25% of our revenue to carefully selected charities through Percent for Good.
This contribution comes directly from our own earnings - it does not affect the cost of any project or service we deliver to our clients.
We believe that successful businesses should help drive meaningful change. Supporting proven-impact charities is part of our socially minded philosophy and a reflection of the values we bring to every partnership.
Clients can choose any of the charities on the Percent For Good platform, or choose a pre-selected ‘Cause Portfolio’. Alternatively, clients can pick any UK-registered charity for this donation from Vyas & Partners Marketing.
OUR CLIENTS
REVIEWS & REFERENCES
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